Coming from a Big Marwari family where women were not expected to go out & work, Ranjana broke the norm & stepped out of her comfort zone to enter the fashion industry one step at a time with the support of her family.
Birthplace
Delhi
Birthdate
12th July 1969
Founding date/year of the brand
2014
How did your career begin?
In early 2003, Ranjana started a clothing line in partnership, which was the first step of her career. After 11 years of experience in the Industry, 2014 was the stepping stone toward Omana by Ranjana Bothra. It all started with just a small In-house team & workshop as the label initially focused more on exports with their major business being drawn from buyers in London. In April 2021, the Mother-Daughter duo, Ranjana and Mehak took charge of shifting the business to the local market and launched their first studio.
A Brief introduction about your brand/label?
Established in 2014, Omana by Ranjana Bothra is an exclusive brand that offers Pret, Indian wear and occasion wear. The collection is delicately handcrafted which brings together a perfect blend of traditional & modern concepts. The label uses intricacies in a mix of techniques like block printing, 3D embroideries, hand, Ari & machine embroideries. Their focus is to create styles with sophisticated tailoring & delicate details providing elegance and simplicity to their clients.