Avacara : The House of Traditional Bagru Print at Pernia’s Pop-Up Shop

Founded by designer Shaily Baid, a Jaipur-based fashion connoisseur with an eye for the evergreen, Avacara stands out in the fashion industry for its unique approach to fashion. The brand’s expertise in seamlessly combining traditional hand-printing techniques and delicate marodi embroidery with modern silhouettes lends a distinctive edge. With a deep-seated appreciation for the Indian art of fabric printing, Shaily Baid’s vision for Avacara is deeply rooted in rekindling the age-old artform of Bagru village and taking this timeless craftsmanship to places.

Avacara does not aspire to be a fashion brand solely; it aims to be the voice of Bagru village, bringing its unique craft to the forefront of the fashion industry and showcasing the beauty that only human hands can create. Through her brainchild, Avacara, Shaily Baid aims to celebrate the rich heritage and culture of Bagru village while supporting local artisans who are the real guardians of this age-old printing technique.

By combining this heritage craft, which is the prestige of Bagru village, with contemporary design sensibilities, Avacara not only honours the art form of the village and the artisans but also ensures its relevance and continuity in the current fashion landscape. Available at Pernia’s Pop-Up Shop, Avacara is more than just a fashion label; it is a testament to the lasting power of traditional craftsmanship and the sheer beauty of handmade textiles. With Shaily Baid at its helm, the brand weaves a tale of culture, heritage and creativity, one stunning fashion piece at a time.

Discover Avacara’s Designer Kurta Sets, Kaftans, & More Online at Pernia’s Pop-Up Shop

At Pernia’s Pop-Up Shop, we have curated a range of stunning pieces from Avacara that are sure to amp up your wardrobe and set you apart on any occasion. Each piece in the collection translates the brand’s commitment to blending India’s heritage craftsmanship with modern silhouettes and aesthetics. From traditional kurta sets to chic Co-ord Sets and kaftans, ethnic Shararas, and regal Anarkali Sets, Avacara presents a diverse range of traditional wear that caters to diverse occasions and preferences.

What sets Avacara’s traditional outfits apart is their attention to detail and their commitment to using various fabrics so you find something that perfectly matches your needs. From organza, pure silk, and matka silk to net, muslin, modal satin, and much more, you will find a piece in an assortment of luxurious fabrics, each created to enhance the beauty of intricate hand-printed designs and delicate embroideries that adorn them.

Not just fabrics, Avacara also offers a remarkable selection of prints and embellishments, staying true to its dedication to preserving traditional art forms. From leheriya patterns to hand-block prints, dori work, marodi work, gota-patti and boota embroidery, every outfit is a labour of love and passion.

Whether you are looking for a classic kurta set with a contemporary twist or a traditional outfit that leaves a lasting impression, Avacara’s collection at Pernia’s Pop-Up Shop is your one-stop destination to find just what you have in mind.

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