Ohh Crow India on Pernia’s Pop-Up Shop

Ohh Crow India was founded out of a deep love for traditional handcraft techniques used by Indian textile artisans. The brand works with skilled craftsmen who acquired the craft from their families for generations, ensuring to be slow, intentional, and deliberate to preserve it. Ohh Crow focuses on slow fashion, since they believe that the value lies not just in the garment, but in the craft process behind making it. It celebrates centuries-old artistry that continues to breathe through modern silhouettes.

The collection primarily features Kurta Sets–an age-old classic in Indian culture. Kurta sets aren’t just pretty pieces of clothing but are deeply etched in India’s fashion sensibilities, with every woman treasuring her personal curation.

At a time when authenticity often fades into the background thanks to fast fashion, Ohh Crow India brings to slow, meaningful fashion to the forefront. It encourages one to wear not just a piece of fabric, but a story and a legacy. So whether you are dressing for a wedding or a festive occasion, stay connected to your roots with Ohh Crow India. Explore and shop the brand online on Pernia’s Pop-Up Shop.

Ohh Crow India Premium Kurta Sets For Women

Ohh Crow India’s kurta sets are a sight to behold. The brand reimagines age-old crafts, giving them a modern touch through stunning details and styles that stand the test of time. India’s most celebrated crafts can be seen adorning Ohh Crow’s pieces.

For example, there is Gota Patti. It is an ancient Rajasthani embroidery technique that uses narrow strips of gold and silver ribbon to create elaborate floral and geometric motifs. Also, it is traditionally hand-sewn onto fabric using a hemming technique. This delicate craft exudes regal elegance. Ohh Crow India redefines this with a contemporary spin, often incorporating pearls and kundan elements, adding a soft opulence to an already majestic tradition.

Ever heard about Dabka and Zardozi? Both of these are known for their rich, 3D texture and gleaming finish. Zardozi, meaning "gold embroidery," has its roots in Persian courts and was popularized during the Mughal era in India. The brand infuses these age-old styles into silhouettes that feel both timeless and of-the-moment.

Another standout element in their collections is the rare Muddi-Patti Gotta Work, a nuanced, hand-embroidered style that involves tightly coiled gota elements stitched onto silk or chiffon to form intricate patterns like paan and floral motifs. It’s a technique that requires immense precision and patience, often taking weeks to complete a single piece.

Ohh Crow India’s fabric choices are just as intentional as their embroidery. Luxurious opara silks, sheer organzas, and finely woven chiffons serve as the canvas for this artisanal mastery. The fluidity of the fabric meets the structure of embroidery in a perfect poetic balance. Whether it’s a statement emerald green kurta shimmering with silver nakshi work or an orange silk ensemble paired with a hand-embroidered mukaish Dupatta, every outfit is a visual delight, rooted in tradition, yet resonating with today's aesthetic.

Check out Ohh Crow India’s collection now on Pernia’s Pop-Up Shop.