Sureena Chowdhri at Pernia’s Pop-Up Shop

Sureena Chowdhri’s eponymous Delhi-based label is three things – versatile, timeless and exquisite! Functionality is infused into every outfit by the ace designer, who strives to create ensembles that are wearable multiple times, with multiple pairings. The pieces are handmade in India by expert artisans with in-depth knowledge about the craft, and a skill set that remains unparalleled when compared to any other part of the world. Chowdhri’s ‘less is more’ belief can be seen reflected in every collection, with the aesthetic bordering on minimalism rather than maximalism. Shedding the excess from quintessential Indian occasion wear and retaining only the necessary details, Sureena Chowdhri’s design language is highly-appreciated among fashion lovers in the country and across borders. Flexible, bold and relentless in its pursuit, the brand promises a fresh take on heritage wear that celebrates simplicity and handwork above all else. Pernia’s Pop-Up Shop houses a curated collection from the brand, comprising Kurta Sets, Ghararas & Sharara, Kaftans, Sarees and more. Steeped in culture yet featuring modern details that encompass everything the current generation of women is loving, Sureena Chowdhri creates the apparel of tomorrow. Find her creations online on the leading multi-designer platform, and take your pick from the handpicked curation.

Sureena Chowdhri Celebrity-Approved Kurta Sets For Women & More

Celebrities adore Sureena Chowdhri’s meticulous designs and it’s no secret! Many A-Listers have been spotted in her creations, whether it’s new-gen sensation Janhvi Kapoor, Bollywood’s Begum Kareena Kapoor Khan, bold & beautiful Kangana Ranaut, the stunning Shilpa Shetty, desi diva Sara Ali Khan, the gorgeous Mira Kapoor, effervescent Alia Bhatt, raging style icon Tara Sutaria, the timeless Madhuri Dixit, mesmerizing Dia Mirza, the ever-radiant Anushka Sharma, national crush Sonam Bajwa, trailblazing Athiya Shetty and several more names in the industry. Most of these phenomenal actors have flaunted classic Kurta Sets from Sureena Chowdhri, with Kaftan Dress emerging as the second hit. The silk chanderi masterpieces are a testament to Indian artisanship and exquisite fabrics, doused in colours that are not just flattering but also fail-safe. Sureen Chowdhri’s Sharara Suits & gharara sets showcase old-world charm mixed with contemporary details that are a minimalist’s dream. Pernia’s Pop-Up Shop is your trusted destination to discover the designer’s celebrity-loved styles as well as eternal crowd favourites, so be sure to browse and buy stat.

Sureena Chowdhri’s New-Age Sarees

India-based designer Sureena Chowdhri’s innate love for minimalism and fuss-free cuts is strongly reflected in her designs. Her sarees are wardrobe mainstays for many, and are known to stand the test of time. Think Pre Stitched Saree that you can slip into at a moment’s notice – or embroidered drapes that feature design and craft excellence! Cocktail Saree by the designer feature sultry statement blouses with embroidery, while the drape itself is kept classic yet doused in modern hues. The embroidered sarees are a sight to behold, with a vibrant modern palette that transcends seasons and trends. Next time you’ve got a wedding or a special occasion, or a festive gathering at home, be sure to check out Sureena Chowdhri’s designs on Pernia’s Pop-Up Shop!

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