Via East Womenswear at Pernia’s Pop-Up Shop

Via East defines itself as a “textile and design studio for artisanal Indian wear.” Showcasing India’s rich heritage through exceptional designs crafted in the finest fabrics, Via East is redefining the norms. The focus lies on traditional textiles, and the several art forms that are associated with them. Mainly showcasing Sarees, the label’s collection is handcrafted to perfection with a simplistic touch. The drapes are trans seasonal, paving the way for maximum wear throughout the year. Festive, pre-festive and wedding/occasion wear collections are launched by the label every season. To discover their latest drops, visit Pernia’s Pop-Up Shop and stay updated about new arrivals from Via East!

Via East Handloom Saree Collection

Via East recognises the importance of handloom sarees in Indian culture, and using modern design aesthetics, it has been successful in bringing them back in vogue! Many women are now gravitating towards handloom drapes simply because nothing can match age-old weaving and construction techniques. These sarees are made using a shuttle-pit loom comprising ropes, wooden beams, and poles run by expert artisans who have perfected the technique over the years. Via East’s handloom sarees include regal Banarasi Collection weaves, handwoven Maheshwari sarees, pure silk crepe drapes, tissue handwoven sarees, and many more. These signify India’s rich textile heritage, and by using shades both traditional and modern, Via East designs for the discerning women of today who wish to add longevity to their wardrobes. Find Via East’s exceptional handloom sarees online on Pernia’s Pop-Up Shop.

Via East Printed Saree

Via East’s sarees showcase stellar craftsmanship and the purest fabrics. The label’s Cotton Sarees are perfect for the modern Indian woman who loves donning the drape but would like to stay hassle-free as she goes about her day, whether it comprises a wedding or a festive gathering. Imprinted with striking motifs inspired by nature, these sarees are mostly crafted in silk cotton lending both sheen and breathability to the drape. Beautiful borders outline these sarees and make them truly stand out. Also, Via East’s Tie & Dye Sarees doused in remarkable dual tone combinations are among their most-coveted styles, so be sure to check them out! Made with pure silk organza, these will definitely up your style quotient while keeping you comfortable no matter the weather. Store your handwoven sarees with utmost care, making them last several years without any wear and tear. Discover Via East’s printed sarees and Organza Saree now on Pernia’s Pop-Up Shop.

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