Working with an established designer gave Ria a new perspective on fashion. That, for her, was the turning point and the motivation that made her believe she could do something - and more importantly, do it differently.
Ria Shah Label
Ria Shah Label houses womenswear based on the concept of Affordable Luxury. The idea is to empower women with clothing that will definitely make a statement and yet be easily accessible i.e. not break the bank!