The Beginning…
Born in a family with a prominent role in entrepreneurship, Archana Datar was already familiar with this concept. Driven by a deep desire to express herself through creativity and aesthetics, Archana decided to leap into entrepreneurship and ultimately built her vision for her label, The Aarya. The Aarya, a Sanskrit word that means strength and power, is Archana's vision of marrying business expertise with fashion to create a brand focused on individuality and fashion.